There are many different techniques and tactics which you need to employ to make sure that you have a successful dental marketing campaign for your dental practice in this era of digital technology. Digital dental marketing is the way forward. The internet is an overcrowded place and to have a successful dental marketing campaign you need to speak to an award-winning digital dental marketing team, who can guide you, advise you and take care of the campaign on your behalf. Digital dental marketing requires knowledge, time and effort and therefore by delegating your campaign to a dental marketing team you can focus your time and efforts on looking after your patients’ needs.
Paid advertisements
To succeed with digital dental marketing, you need to create a strong online presence. There are two different routes to choose. You can have a paid advertising campaign, an organic marketing campaign, or to make sure that you maximise the potential that the internet can bring you should be looking at addressing both for your dental practice. If you are a new dental practice then you may wish to begin with a paid Google, Facebook or Instagram advertisement to help create brand awareness. This is the most efficient way of attracting new patients, however, over a period of time it can become expensive, and then you should focus on your organic marketing campaign. Other than the fees that you will pay your digital marketing team, organic marketing is free and will help you attract patients for many years to come.
Organic marketing
Organic marketing, also known as inbound marketing or content marketing, is a dental marketing strategy made up of different techniques. It attracts patients over time, but on a permanent basis, rather than paid advertisements which are for a specified length of time. For this you need a fantastic dental website, good search engine optimisation, social media marketing and other channels for building a strong online presence. You need to make sure your website has full information with respect to you and your dental practice. It should include the treatments and procedures that you are able to offer, so that once a visitor lands on your page, they are able to find all the information they need in one place and do not have to browse the websites of your competitors.
To make sure the patient is able to find your website quickly and easily there are techniques which need to be implemented on it, to make sure that it is easy for Google to search, crawl and index your pages and understand what you are offering. When a patient types in a dental query, Google knows that you have the answer and can direct that patient to you. With better search engine optimisation, it will be easier for the right patients to find you, resulting in increased website traffic and a greater chance of converting website visitors into loyal patients at the practice very quickly. Speak to your digital dental marketing team today to find out more about dental marketing techniques including SEO and boost the success of your business.